Investor Targeting & Perception Studies


Investor Targeting & Perception Studies

MiFID II has brought movement between sell-side, buy-side and corporates. Thus, the sell-side is losing more and more of its importance as a mediator between the corporate and the buy-side. As a result, companies are trying to establish a direct relationship with the buy-side, which of course directly impacts investor targeting as well as obtaining feedback from investors. The number of companies that carry out their own investor targeting is increasing, as is the number of companies that regularly engage 3rd parties to conduct investor perception studies on their behalf. While just over 3 years ago, 58% of the companies had a perception study conducted, the current figure is 63% and the number is even larger among large caps at 75%. In a joint web conference with Rivel, we will shed light on:


Investor Targeting:

  • What are the latest trends in investor targeting by companies?
  • How does investor targeting differ by region and company size?
  • What are the trends in the use of technologies?

Perception Study:

  • The case for a perception study
  • What can a perception study do for your company?
  • How does perception research provide insight to you?

The webinar will take place on 29 October at 13:00 CET. If you are interested, please register with Eva Reuter, we will send you the dial-in data.