Investor Relations Officers (IROs) are of great importance for listed companies due to their considerable communication function. They provide companies with access to the financial markets, their players and capital. It is undisputed that IROs have extremely expanded their raison d’être over the past decades and play a significant role in the growth and success of listed companies. This raises the question of the extent to which investor relations contributes to the achievement of corporate goals. How can the performance of IROs be evaluated internally and made measurable?
Measuring Investor Relations