Retail IR – An Underestimated Component of IR

In their IR work, most companies tend to focus on institutional investors, portfolio managers, asset managers and equity analysts. But the environment is changing and there is a noticeable, continuous change in the market. Retail investors have a significant impact on the market and are becoming more influential players in the investor world.

The phrase “Esprit de corps” is perfect for small investors. A single investor cannot let the share price of your company fluctuate upwards or downwards. But due to their multitude, private investors have a considerable influence on the liquidity of the share and the share price development, especially in micro and smallcap companies.

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