The Global Roadshow Report 2025 by IR Impact highlights a key trend: Roadshows remain a central element of investor relations, but the way they are conducted is evolving. In-person meetings are gaining importance, hybrid formats are dominant, and companies are optimizing their travel activities.
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The Global Roadshow Report 2025 by IR Impact highlights a key trend: Roadshows remain a central element of investor relations, but the way they are conducted is evolving. In-person meetings are gaining importance, hybrid formats are dominant, and companies are optimizing their travel activities. At the same time, new cities are emerging as key destinations for IR teams.
While North America is increasingly focusing on physical meetings and Asia is heavily relying on hybrid models, Europe is taking a flexible middle ground. Which developments should IROs keep an eye on when planning their 2025 roadshows?
In-Person Meetings Are Making a Strong Comeback
Virtual roadshows surged during the pandemic, but this trend is now reversing in Europe. Only 1% of European companies rely exclusively on digital meetings—a lower percentage than in North America (4%) or Asia (5%).
Instead, hybrid models have become the standard. 66% of European companies combine physical and virtual meetings to reach investors flexibly—significantly more than in North America (44%) or Asia (46%). Meanwhile, 20% of companies conduct purely physical roadshows.
For IROs, this means: Relying solely on virtual meetings will make it harder to convince investors. In-person meetings are in demand again, while virtual formats are mainly used as a supplement to reach investors in distant locations.
Fewer Travel Days, More Efficiency
While roadshows are regaining importance, companies are deliberately reducing the number of travel days. On average, European IR teams spend 10.2 days per year on roadshows, which is more than in North America (8.4 days) and Asia (6.1 days).
The clear trend is toward more compact, strategically planned roadshows: More meetings in less time, and fewer trips for individual investor appointments. IROs must focus on efficient scheduling—with well-structured time slots and carefully selected locations to maximize the value of each trip.
Key Cities for Roadshows in 2025
London remains the undisputed No. 1 for roadshows in Europe. 81% of European companies conducted a roadshow there in 2024, confirming London’s status as the capital of European capital markets.
However it is interesting that the rankings of other cities have shifted significantly:
For European IR teams, this means: While London and Frankfurt remain essential, new destinations like Madrid and Zurich should be considered in future roadshow planning.
How Satisfied Are Companies with Their Roadshows?
Despite evolving strategies, overall satisfaction with roadshows in Europe remains high. 68% of companies rate physical meetings between 8 and 10 points (out of 10), while virtual meetings receive 39% positive ratings (8-10 points)—a somewhat lower score.
Notably, virtual roadshows receive similar approval ratings in Europe and North America, whereas Asia shows slightly higher satisfaction levels with digital formats.
Conclusion: Flexibility and Targeted Planning Are Key
The year 2025 will not bring a revolution, but clear adjustments in roadshow strategies. IR teams are increasingly adopting hybrid models, reducing travel days, and focusing on highly efficient financial hubs.
For IROs, this means: Successfully organizing roadshows in 2025 requires flexibility, efficiency, and strategic thinking. The right mix of physical and virtual meetings, combined with smart location choices, will determine success.
Source: IR Impact
